ORBIT

Following Nineteen Events’ acquisition of the Professional Woodworking Expo and its addition to their growing portfolio, I was brought in to refresh and reposition the event’s existing collateral to support its next stage of growth.

The objective was to create a more cohesive, contemporary visual identity across the event’s marketing materials, while ensuring the brand could scale effectively across multiple channels and touchpoints. I reviewed and refreshed the existing collateral, developing a more consistent and engaging visual language that strengthened the event’s presence and gave Nineteen Events a flexible toolkit for future campaigns.

The work was focused on balancing the established identity of the Professional Woodworking Expo with a fresh, professional look that would appeal to its existing audience while helping the event attract new exhibitors, visitors and industry professionals. The refreshed collateral provided a stronger foundation for promoting the event and presenting it as a modern, credible and commercially compelling industry platform.